In 2012, Facebook Inc. filed with the SEC a registration statement under the Securities Act of 1933, pursuant to which Facebook would make a public offering of page 45-49securities. During the waiting period prior to the effective date of the registration statement, Facebook determined that, at least in the short term, it was not able to monetize its mobile application as quickly and as well as it had monetized its desktop application. That was an important discovery because Facebook users were rapidly moving to exclusive or primary use of mobile applications, especially on smartphones. What did Facebook do with the new information to ensure it complied with Section 11 of the 1933 Act?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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In 2012, Facebook Inc. filed with the SEC a registration statement under the Securities Act of 1933, pursuant to which Facebook would make a public offering of page 45-49securities. During the waiting period prior to the effective date of the registration statement, Facebook determined that, at least in the short term, it was not able to monetize its mobile application as quickly and as well as it had monetized its desktop application. That was an important discovery because Facebook users were rapidly moving to exclusive or primary use of mobile applications, especially on smartphones. What did Facebook do with the new information to ensure it complied with Section 11 of the 1933 Act?

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