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Importance of a multichannel strategy for internal and external communications coca cola’s products and services
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- How are the characteristics and marketing needs of the product and service brands you selected similar?What are the typical orientation of the markets and audiences for new online media producers?1. Using the Extended Service Mix, critically evaluate how Netflix has been successful in providing a ‘World-Class Customer Service’ offering Globally.
- Given a description of a company's marketing mix, classify the elements of the marketing mix and the category of marketing.People usually interchange "brand" and "product" in their daily conversation. As a marketing professional, discuss the difference between a brand and a product. Use appropriate examples from both service and non-service sector.How consumer trends and insights fuell the growth of digital marketing.
- Which of the following is a better social media vehicle choice for Denny's to attract the millennial audience? YouTube O A corporate blog A company website Instagram All of the above DOOProvide an overview of online marketing tactics and partnerships, including business-to-business (B2B) and consumer-to-business (B2C) options.Economics As you read in the articles for Chapter 11, several brands are replacing their brand mascots. In 2021, the well-known Aunt Jemima brand transitioned into Pearl Milling Company. Why do you think it took so long for Pepsico to change the brand's name and image? How are consumers responding? Do you think the new name was well- chosen? Why or why not (be sure to use