Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Identify two reasons people may underestimate the size of their social media audience?
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Social media are defined as the common networking platforms that are developed by the companies (e.g. Facebook, YouTube, Twitter etc), which enables its users to share information, emotions, feelings, videos, news etc to their friends, relatives, online groups and public globally. According to one of the reports published in the year 2019, there were approximately more than 3 billion social media users worldwide and is expected to rise 30% by the year 2030, Hence today social plays an important role in the promotion and growth of products or services which are produced/ marketed by different kinds of businesses.
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- During which stage of a social media strategy would you monitor the metrics you choose.arrow_forwardWhy is growing the number of users such an important metric for social media companies? How does Metcalfe’s Law relate to the probability of social media companies?arrow_forwardWheel of Social Media Engagement?arrow_forward
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