Identify two reasons people may underestimate the size of their social media audience?

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter14: Exploring Social Media And E-BUSINESS
Section14.1B: Why Businesses Use Social Media
Problem 1CC
icon
Related questions
Question
Identify two reasons people may underestimate the size of their social media audience?
Expert Solution
Step 1

Social media are defined as the common networking platforms that are developed by the companies (e.g. Facebook, YouTube, Twitter etc), which enables its users to share information, emotions, feelings, videos, news etc to their friends, relatives, online groups and public globally. According to one of the reports published in the year 2019, there were approximately more than 3 billion social media users worldwide and is expected to rise 30% by the year 2030, Hence today social plays an important role in the promotion and growth of products or services which are produced/ marketed by different kinds of businesses.

trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Social media marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Foundations of Business - Standalone book (MindTa…
Foundations of Business - Standalone book (MindTa…
Marketing
ISBN:
9781285193946
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles of Management
Principles of Management
Management
ISBN:
9780998625768
Author:
OpenStax
Publisher:
OpenStax College