Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Identify two reasons people may underestimate the size of their social media audience?
Expert Solution
Step 1
Social media are defined as the common networking platforms that are developed by the companies (e.g. Facebook, YouTube, Twitter etc), which enables its users to share information, emotions, feelings, videos, news etc to their friends, relatives, online groups and public globally. According to one of the reports published in the year 2019, there were approximately more than 3 billion social media users worldwide and is expected to rise 30% by the year 2030, Hence today social plays an important role in the promotion and growth of products or services which are produced/ marketed by different kinds of businesses.
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