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Identify the two basic elements of a marketing
strategy
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Solved in 2 steps
- Give at least three advantages and three disadvantages of each marketing concept/marketing management philosophyIdentify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.Briefly outline and explain what is your understanding of marketing?
- Define marketing and discuss the traditional and modern concept of marketing with the help of suitable examples.Discuss in detail the evolution of marketing and the drivers impacting future of marketing.Identify the key elements of a customerdriven marketing strategy and discuss the marketing management orientations that guide marketing.