Develop a brief project plan for the implementation of Ssimulation modeling tool at Starbucks, including a timeline and any resources required.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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  • Develop a brief project plan for the implementation of Ssimulation modeling tool at Starbucks, including a timeline and any resources required.
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  • Identify potential issues that may arise from the implementation of new management science tools and determine their sources, covering the following:
    • Information technology (IT) infrastructure
    • People skills
    • Company policies
    • Corporate culture and dynamics
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