IBM’s successful management of globalization and technological change amounts to a reinvention of the company known as “Big Blue.” A firm whose original name was International Business Machines and that relied nearly exclusively on computer manufacturing is now turning to software and services to provide it with a competitive edge in today’s marketplace. To increase its margins, IBM first reduced its costs, in part by hiring lower-cost labor in India to run its data centers and to help its customers maintain their IBM software products. Big Blue also addressed flattening profits in its service businesses by automating as many tasks as possible. Its senior vice president for global business services says, “The goal is to replace a lot of labor but to do it with software, not . . . with lowercost labor.” 1. How do IBM’s plans for its goods and services meet the definition of marketing? How do you think they help create utility? 2. IBM has inked partnerships with Google and Sun Microsystems. What other partnerships do you think might be useful to its future plans? Why?

Apple Inc., Company’s History Apple Inc was founded in 1976 by Steve Jobs and Steve Wozniak in a place known as Cupertino, California. One of the most incredible and successful inventions was the Apple II, a home computer. This computer included a TV display and color screen. Apple took off when the iPod was first introduced in 2001.  In 2003, Apple became an international company by opening a new location in Tokyo, Japan. Apple Inc changed how the world communicates and entertains through his products. Steve Jobs passed away in 2011 at the age of 56, deeply impacting the technology industry. Today, Apple has over 400 retail stores distributed among 19 countries.  Lawsuit  In 2016, the California Institute of Technology (CalTech) filed a lawsuit against Apple and Broadcom for unauthorized use of CalTech’s Wi-Fi-related patents in Apple’s iPads, Watches, Mac computers, HomePod, and iPhones. Over the last decade, Apple has dodged verdicts for controlling digital content, microprocessor…

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Studying international business is important for all the following reasons except for ________. A) It explains why a government is motivated by profit.   B) An understanding helps you decide what governmental policies to support.   C) The best way of conducting business may differ by country.   D) It helps managers to decide where to find resources and to sell.   E) Modes of operations may differ from those used domestically.   F) Most companies are either international or compete with international companies.   G)An understanding helps you make better career decisions.