Howard Books Lynelle Howard owns a thriving independent bookstore in artsy New Hope, Pennsylvania. She must decide how many copies to order of a new book, Power and Self-Destruction, an exposé on a famous politician’s lurid affairs. Interest in the book will be intense at first and then fizzle quickly as attention turns to other celebrities. The book’s retail price is $27 and the wholesale price is $19. The publisher will buy back the retailer’s leftover copies at a full refund, but Howard Books incurs $5 in shipping and handling costs for each book returned to the publisher. Lynelle believes her demand forecast can be represented by a normal distribution with a mean of 310 and a standard deviation of 100.

Practical Management Science
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Chapter2: Introduction To Spreadsheet Modeling
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Howard Books

Lynelle Howard owns a thriving independent bookstore in artsy New Hope,
Pennsylvania. She must decide how many copies to order of a new book, Power
and Self-Destruction, an exposé on a famous politician’s lurid affairs. Interest in
the book will be intense at first and then fizzle quickly as attention turns to other
celebrities.
The book’s retail price is $27 and the wholesale price is $19. The publisher will
buy back the retailer’s leftover copies at a full refund, but Howard Books incurs $5
in shipping and handling costs for each book returned to the publisher.
Lynelle believes her demand forecast can be represented by a normal distribution
with a mean of 310 and a standard deviation of 100.

 
 
 
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