
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Howard Books
Lynelle Howard owns a thriving independent bookstore in artsy New Hope,
Pennsylvania. She must decide how many copies to order of a new book, Power
and Self-Destruction, an exposé on a famous politician’s lurid affairs. Interest in
the book will be intense at first and then fizzle quickly as attention turns to other
celebrities.
The book’s retail price is $27 and the wholesale price is $19. The publisher will
buy back the retailer’s leftover copies at a full refund, but Howard Books incurs $5
in shipping and handling costs for each book returned to the publisher.
Lynelle believes her demandforecast can be represented by a normal distribution
with a mean of 310 and a standard deviation of 100.
Lynelle Howard owns a thriving independent bookstore in artsy New Hope,
Pennsylvania. She must decide how many copies to order of a new book, Power
and Self-Destruction, an exposé on a famous politician’s lurid affairs. Interest in
the book will be intense at first and then fizzle quickly as attention turns to other
celebrities.
The book’s retail price is $27 and the wholesale price is $19. The publisher will
buy back the retailer’s leftover copies at a full refund, but Howard Books incurs $5
in shipping and handling costs for each book returned to the publisher.
Lynelle believes her demand
with a mean of 310 and a standard deviation of 100.
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