Answered: How does merchandise flow through a…

Business

Economics

How does merchandise flow through a typical marketingchannel?

Economics Today and Tomorrow, Student Edition

1st Edition

ISBN:9780078747663

Author:McGraw-Hill

Publisher:McGraw-Hill

Chapter11: Marketing And Distribution

Section: Chapter Questions

Problem 10AA

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Question

How does merchandise flow through a typical marketing
channel?

People, organizations, and activities from the point of production to consumption. Major channels include wholesalers, distributors, sales teams, retailers, online and offline marketing, resellers, and hybrid channels.

Expert Solution

Step 1

The individuals, organizations, and practices required to move possession of products from the level of manufacturing to the level of sale make up a marketing channel.

Step 2

In a traditional marketing channel, products pass through one or two intermediaries before reaching the end customers. The manufacturer will either send products to a distribution center then to retail outlets, or the supplier will deliver straight to retailers.

Manufacturing unit distributors stores Customer

Few distributors still use the direct-to-store marketing strategy. In a typical marketing channel, suppliers are an alternative factor.

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