How do you like the product?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
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How do you like the product?

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Step 1

In marketing, a product is an object which is made available for consumers and offered for sale in exchange of price. A product satisfies the needs, desires and requirement of the consumer.

A product is likeable by the customer when it gives him maximum utility.

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