How do Samsung manage the challenge of Customer expectations (digital and ecommerce impact what customers want, desire, need and expect of the company) vs Company offer (digital and e-commerce enable new possibilities to enhance company value proposition) regarding when it comes to combining physical, service and information (digital) products as parts of their value proposition? Why do you think they act in the way they do, what theoretical arguments are there to support their actions? What is your main learning outcome, takeaway?
How do Samsung manage the challenge of Customer expectations (digital and ecommerce impact what customers want, desire, need and expect of the company) vs Company offer (digital and e-commerce enable new possibilities to enhance company value proposition) regarding when it comes to combining physical, service and information (digital) products as parts of their value proposition? Why do you think they act in the way they do, what theoretical arguments are there to support their actions? What is your main learning outcome, takeaway?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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How do Samsung manage the challenge of Customer expectations (digital and ecommerce impact what customers want, desire, need and expect of the company) vs Company offer (digital and e-commerce enable new possibilities to enhance company value proposition) regarding when it comes to combining physical, service and information (digital) products as parts of their value proposition? Why do you think they act in the way they do, what theoretical arguments are there to support their actions? What is your main learning outcome, takeaway?
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