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How do multichannel retailers provide more value to their customers?
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- Do wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?Discuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important. How will wholesalers have to adjust their mixes? Will wholesalers be eliminated? If not, what wholesaling functions will be most important? Are there any particular lines of trade where wholesalers may have increasing difficulty?what are some factors that manufacturers and retailers must manage with their daily channels in order to enhance customer satisfaction?
- How does multi-channel marketing facilitate the nurturing of customer relationships and driving customer loyalty?How can businesses use multichannel marketing to reach customers through multiple channels simultaneously?What can nonstore retailers offer their customers that in-store retailers cannot?