Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Big Brands, Online Startups Shelf Success Synopsis Americans buy practically anything online. The old-fashioned store still sells razors and tampons. Some of the world's largest consumer-products businesses have invested billions in startups that sold directly to customers. Answer each question after reading the article. 2. How do conventional retailers benefit from e-commerce?
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- a) What are some of the technical limitations of online shopping?b) Can you enlighten us on the many forms of e-commerce applications that are now available?How Do the Dutch Auction Prices of First, Second, and Third Place Work?arrow_forwardMoving into the future, what effect is online retailing likely to haveon the oversupply of retail store space in the United States?arrow_forwardThe key goal for retailers in the accelerated development phase of the retail life cycle is to Question 35 options: a) find ways of discouraging customers from moving to low-margin, mass-volume outlets. b) recover start-up costs. c) delay entering the decline stage of the retail life cycle. d) establish a dominant position in the fight for market share. e) establish a retail concept that is a sharp departure from existing competition.arrow_forward
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