The retailing landscape has evolved over the last decade. More recentlybecause of Pandemic restrictions around the world and widespreaduptake of technology, everyone is shopping online more. There is a strongpositive trend. Do you think this will continue? How do you see onlineretailing evolving in the short to long term? Be specific and give examplesof which product categories are most likely to be affected.

It is worth pointing out that the trend of online shopping is definitely going to continue in the…

Answered: The retailing landscape has evolved…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

The pandemic has accelerated a shift to buying online. Use your knowledge of retailing and/or customer buying behaviors to suggest and briefly explain two (2) strategies that offline/brick-and-mortar retailers could pursue to win back customers
Summarize the changes in the change of consumption patterns of the consumers recently (after the outbreak of CORONA) (spending, payments, purchases, preferences etc.), describe the changes in marketing and competition in retail (and e-retailing) sector. Also make projections for the future (coming 1-2 years) Please Make Comments
Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.
Online Shopping is a trend that is booming in the recent years but more so with the pandemic that we are currently experiencing. What do you think is the main factor as to why people engage in online shopping?
Some marketers believe that online stores will replace traditional stores in the near future. Othermarketers have opposite opinions, believing traditional stores will still maintain the same position.In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Please discuss it with proper arguments with citing your references.
Moving into the future, what effect is online retailing likely to haveon the oversupply of retail store space in the United States?
descrie Shopify and how it impacts the marketing mix answering the following questions: What is Shopify, how does it work, and why would a retailer want to use it? How do online retail platforms like Shopify enable marketers to change the marketing mix?
What is e-retailing? Discuss.
. What are meant by showrooming and webrooming?Why are they important issues for retailers?
What will be the likely response as more shoppers learn that retailers gather information without their knowledge? (AACSB: Written and Oral Communication; Reflective Thinking)
What is retail convergence? Has it helped or harmed small retailers?
How does the “Long Tail” affect the retailers? Evaluate from different perspectives (marketing, stock management, competition etc.)

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