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How can Uber retain its dominant position in the U.S. market? What specific methods could Uber use to create a superb service organization?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How can Uber retain its dominant position in the U.S. market? What specific methods could Uber use to create a superb service organization?

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