How can large retail companies with a significant customer base maintain a competitive advantage? Please outline the tools and techniques in an information system that can help to maintain and increase competitve advantage.

What role does information technology play in each of these businesses? How isit helping them refine their business strategies?

Businesses strive to be the leader in their industry. For this reason, they look for strategies that will boost their sales and keep customers coming back. One strategy is to use information and communication systems to manage data, reduce workload, and assist with task management. As with many things, there are both risks and rewards to using information and communication systems. 1. Conduct an Internet search to identify three common business uses of information and communication systems. 2. For each business use, identify two advantages and two disadvantages of each.

What new developments have occurred in the sector? Conduct research on an issue that piques your interest and is generating news at the moment, then describe how this topic connects to management information systems (MIS).

4. Create your nswer these essay questions: 1. Explain some of the most rapidly advancing technologies customers are seeking out. 2. List the new ways that customers are doing business over the Internet. Do you like the direction businesses are going? Why or why not? 3. Find an article that discusses the topic of customer service. Summarize your findings and relate the information to what has been discussed in this course. 4. In your opinion as businesses become more technologically driven do you feel this has an impact on customer service why or why not? s. View the Ted Video: https://www.ted.com/talks/joe_gebbia_how_airbnb_designs for trust • First describe how Air BnB designs for trust in customer service. Then describe other businesses that currently do not use such methods who might benefit from their application. Download Print Activity Details >

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What do data brokers really know about us?Links to an external site. and provide a few brief comments with respect to its relevancy to this unit’s marketing concepts. What do data brokers really know about us? - YouTube

Why the marketers at EA put social media in the middle of their marketing efforts versus how other companies tend to integrate it or add it on at the end. What are your thoughts on this structure? Is this being driven by their particular audience, or are they trying to anticipate their audience's needs? This is a rare way of doing integration, do you think it will be more/less effective for the company?

What the "strategies to connect at your workplace" is all about, its main objectives, importance, and generalideas? You can invoke scholarly ideas (with citations) and yourideas or arguments on the topic discussed.

Evaluate and discuss the required levels Businesses/Organizations traverse in order to achieve analytics maturity, which are the following. Level 1: Basic- siloed, ad-hoc, conflict Level 2: Oppurtunistic- departments pursue independently, culture creates barriers, lacking leadership. Level 3: Systematic- centralized shared analytics resources, analytics standards and supporting technology, structured repeatable processes Level 4: Differentiating- constistently leveraging data, clear leadership and champions, frequent data driven decisions Level 5: Transformational- Data built into processes, all decisions are data driven   Utilizing additional research, as a Digital Marketing Strategist for Google, explain how you will demonstrate to the Chief Executive Officer (CEO) the significant role you will play in the development of Analytics Maturity for your firm.  Please be mindful to include relevant Digital Marketing Analytics concepts learned in the Chapter in addressing your claims.