How can large retail companies with a significant customer base maintain a competitive advantage? Please outline the tools and techniques in an information system that can help to maintain and increase competitve advantage.
How can large retail companies with a significant customer base maintain a competitive advantage? Please outline the tools and techniques in an information system that can help to maintain and increase competitve advantage.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A.) Define social business strategies for a manufacturing company, an online retail store, and an airline. Create organization and IS strategies based on business strategy. Please explain in what scenarios strategies can change and how current practices would adapt to the change.
B.) How can large retail companies with a significant customer base maintain a competitive advantage? Please outline the tools and techniques in an information system that can help to maintain and increase competitve advantage.
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