HOW CAN I USE THE PEST ANALYSIS TO EVALUATEA Event SUCCESSFUL OR NOT.Please give some examples.

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Answered: HOW CAN I USE THE PEST ANALYSIS TO…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Case Study – A Construction Company in Sweden The empirical study is conducted at one of the leading construction companies in the Nordic region that is divided into seven different business areas of which one is Construction Sweden. The company's construction projects have been previously managed in a traditional way with a strong site manager, where the contractor has made up timetables for the project and their subcontractors have consequently been contracted to accept the time slot granted. This enables subcontractors to be less committed to their timeframe and that the site manager has to have a huge workload since he or she has to maintain the focus on all of the activities in the project. After a change in the management team in the construction company's southern region, an initiative to try out a new project management tool called Visual Planning (VP) was started. VP is originally derived from Toyota, and furthermore, adjusted to fit the construction sector. The physical…
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HOW CAN I USE THE PEST ANALYSIS TO EVALUATE A Event SUCCESSFUL OR NOT. Please give some examples.