Healthy Foods Inc is considering introducing a new line of dried flowers. The firm expects to be able to generate $ 4 million in revenues from this new line, each year for the next 10 years. Customers who come to buy the flowers often buy the firm’s traditional offerings (fresh fruit and baked goods) and it is anticipated that the revenues on these goods will increase from $ 14 million to $ 17 million as a consequence. The firm has a 40% pre-tax operating margin on all of its products. Assuming a 8-year life, a 10% cost of capital, a 40% tax rate and no salvage value or depreciation, what is the maximum that you would be willing to invest in this new product line?

Healthy Foods Inc is considering introducing a new line of dried flowers. The firm expects to be able to generate $ 4 million in revenues from this new line, each year for the next 10 years. Customers who come to buy the flowers often buy the firm’s traditional offerings (fresh fruit and baked goods) and it is anticipated that the revenues on these goods will increase from $ 14 million to $ 17 million as a consequence. The firm has a 40% pre-tax operating margin on all of its products. Assuming a 8-year life, a 10% cost of capital, a 40% tax rate and no salvage value or depreciation, what is the maximum that you would be willing to invest in this new product line?

EBK CONTEMPORARY FINANCIAL MANAGEMENT

14th Edition

ISBN:9781337514835

Author:MOYER

Publisher:MOYER

Chapter9: Capital Budgeting And Cash Flow Analysis

Section: Chapter Questions

Problem 22P

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