5 What is rivalry among existing competitors?The suppliers' ability to influence the prices they charge for supplies (includingmaterials, labor, and services).High when competition is fierce in a market and low when competitors are morecomplacent.High when it is easy for new competitors to enter a market and low when thereare significant entry barriers to joining a market.The ability of buyers to affect the price they must pay for an item.

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/hat is rivalry among existing competitors?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is rivalry among existing competitors?
The suppliers' ability to influence the prices they charge for supplies (including
materials, labor, and services).
High when competition is fierce in a market and low when competitors are more
complacent.
High when it is easy for new competitors to enter a market and low when there
are significant entry barriers to joining a market.
The ability of buyers to affect the price they must pay for an item.

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