>Exhibit 3-2 Management-Research Question Hierarchy Management Management Decision Question 1 What is the recommended course of action, given the research Insights? Measurement Information the manager needs? Questions What should be asked or observed to obtain the What plausible courses of action are available to Research Question(s) 2 management to correct the problem or take advantage of the opportunity, and which should be considered? Investigative best alternative from the available courses of action? What does the manager need to know to choose the Questions How can management eliminate the negative symptoms? Management What symptoms cause management concern? What Dilemma environmental stimull raise management Interest?

1. Definition of market segmentation. 2. Difinition of market targeting.

How does a food company forecast demand for its meat snack and sausage products? Oberto Sausage, an 85-year-old family business in Washington State, sells beef jerky and other packaged meat products, such as pork rinds and smoked sausage sticks, directly  to  mass merchandisers and supermarket chains. Oberto has been enjoying double-digit growth. The company has also been expanding its consumer marketing efforts into the digital realm; it recently concluded a successful sweepstakes promotion that invited participants to text in their entries from their cell phones. Growing demand means accurate forecasting is critical to Oberto’s ability to provide a steady supply of fresh products to the right places at the right time. Forecasting also ensures Oberto has the necessary ingredients and packaging available to fill orders on time. In its recent search for a new computer-based forecasting system, the company looked for a way to create a model of routine and ongoing…

Adopting a pet from a shelter Picking a movie to watch on a Friday Buying lunch at the student union Buying athletic shoes Renting an apartment Describe how this model would work in their hotel selection. What kind of marketing messages would work well to reach customers using this model? Why? Would you use an affective, attitude-based, or attribute-based decision approach (or a combination) with the following? Most weekday guests use a conjunctive model in choosing their hotels. Why? Most weekend guests use a lexicographic model in choosing their hotels.

Under situation analysis on Marketing statistics and competitor analysis Of DMRi?

Define an appropriate marketing research problem corresponding to the management- decision problem you have identified.

Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the main questions to be answered first before selection of a representative sample

Focus groups is a popular research technique in marketing research. What type of research method is most likely used in focus groups? survey experiment observation secondary data

What are some differences between a marketing decision problem and a marketing research problem? Answer the question with reference.

What would be the better research method to use if trying the Hypothesis of Customers prefer a battery that lasts longer between charges to other smartphone features?