Google's search keyword advertising uses a pay-per-click (PPC) pricing model. Calculate the highlighted cells and figure out what's the most the advertiser should pay for the advertising in order to achieve an ROI of 0.2 Cost per click Number of clicks per day Conversion to sale Average revenue per sale Average profit per sale Days per month Conversions per month Profit Costs Ad ROI 10 3.6% $200 $10 30 Target ROI 20%
Google's search keyword advertising uses a pay-per-click (PPC) pricing model. Calculate the highlighted cells and figure out what's the most the advertiser should pay for the advertising in order to achieve an ROI of 0.2 Cost per click Number of clicks per day Conversion to sale Average revenue per sale Average profit per sale Days per month Conversions per month Profit Costs Ad ROI 10 3.6% $200 $10 30 Target ROI 20%
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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