FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
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Question
B15
x v fx
A
5 Cost per click
6 Number of clicks per day
7 Conversion to sale
8 Average revenue per sale
9 Average profit per sale
10 Days per month
11
14 Costs
15 Ad ROI
16
12 Conversions per month
13 Profit
B
1 Question
2 Google's search keyword advertising uses a pay-per-click (PPC) pricing model.
3 Calculate the highlighted cells and figure out what's the most the advertiser should pay for the advertising in order to achieve an ROI of 0.2
4
10
3.6%
$200
$10
C
30
D
Target ROI
E
20%
G
H
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Transcribed Image Text:B15 x v fx A 5 Cost per click 6 Number of clicks per day 7 Conversion to sale 8 Average revenue per sale 9 Average profit per sale 10 Days per month 11 14 Costs 15 Ad ROI 16 12 Conversions per month 13 Profit B 1 Question 2 Google's search keyword advertising uses a pay-per-click (PPC) pricing model. 3 Calculate the highlighted cells and figure out what's the most the advertiser should pay for the advertising in order to achieve an ROI of 0.2 4 10 3.6% $200 $10 C 30 D Target ROI E 20% G H
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