Google's search keyword advertising uses a pay-per-click (PPC) pricing model. Calculate the highlighted cells and figure out what's the most the advertiser should pay for the advertising in order to achieve an ROI of 0.2 Cost per click Number of clicks per day Conversion to sale Average revenue per sale Average profit per sale Days per month Conversions per month Profit Costs Ad ROI 10 3.6% $200 $10 30 Target ROI 20%

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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B15
x v fx
A
5 Cost per click
6 Number of clicks per day
7 Conversion to sale
8 Average revenue per sale
9 Average profit per sale
10 Days per month
11
14 Costs
15 Ad ROI
16
12 Conversions per month
13 Profit
B
1 Question
2 Google's search keyword advertising uses a pay-per-click (PPC) pricing model.
3 Calculate the highlighted cells and figure out what's the most the advertiser should pay for the advertising in order to achieve an ROI of 0.2
4
10
3.6%
$200
$10
C
30
D
Target ROI
E
20%
G
H
Transcribed Image Text:B15 x v fx A 5 Cost per click 6 Number of clicks per day 7 Conversion to sale 8 Average revenue per sale 9 Average profit per sale 10 Days per month 11 14 Costs 15 Ad ROI 16 12 Conversions per month 13 Profit B 1 Question 2 Google's search keyword advertising uses a pay-per-click (PPC) pricing model. 3 Calculate the highlighted cells and figure out what's the most the advertiser should pay for the advertising in order to achieve an ROI of 0.2 4 10 3.6% $200 $10 C 30 D Target ROI E 20% G H
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