Given the context above and the profile reported in the infographic below, please identify a key global challenge that you believe routinely face managers at Netflix, Spotify, and Zoom, along with the many others with similar digital outlooks, orientations, and operations. Then, please explain how one would, through innovative, insightful global management, convert that challenge into an opportunity.
Context
Netflix’s 8,600 employees provide video streaming service to more than 200 million customers in 190 countries.
Spotify’s music streaming app is available in 92 countries, serving 250 million customers; the company employs 4,405 people in 48 offices worldwide.
Lastly, Zoom’s 2,700 employees provide ubiquitous video conferencing service in more than 45 countries
Although they have a tremendous global span, these sorts of companies don’t fit our historic template for categorizing, classifying, and contextualizing a multinational enterprise. Rather, they have far fewer offices and people than one would find in say, Nestlé’s, Toyota, or Johnson & Johnson.
Now, in the case of Netflix, Spotify, and Zoom, they and similar sorts of enterprises have been around for just a short time. They fit our general expectation of the characteristics, circumstances, and context of smaller companies that play big globally by working the digital context of globalization in the 21st century—again, profiled in the infographic below.
Effectively, each of those global enterprises in anchored in the "Now" digital context of the 21st century--as seen in the infographic below, courtesy of a recent report, Digital Globalization: The New Era Of Global Flows Links to an external site., by McKinsey & Company, namely.
Digital, by the way, simply refers to the emerging, endlessly expanding cyberspace, a.k.a, the Internet, and its influence on the managing a global enterprise—digitally, not terrestrially. Consequently, the standards of borders and boundaries, so critical to interpreting terrestrial globalization, are far less important to interpreting companies working cyberspace to create value. Successfully navigating the context of the Internet calls upon managers in the digital global enterprise to insightfully interpret the implications of algorithms, artificial intelligence, and automation in the quest to optimize system design.
Prompt
Given the context above and the profile reported in the infographic below, please identify a key global challenge that you believe routinely face managers at Netflix, Spotify, and Zoom, along with the many others with similar digital outlooks, orientations, and operations.
Then, please explain how one would, through innovative, insightful global management, convert that challenge into an opportunity.
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