‘Get the location wrong and it can have a significant impact on profits, and or service’. The location decisions will usually have an effect on the operations costs as well as its ability to serve its customers. The costs of moving an operation can be hugely expensive and the risks of inconveniencing customers very high. Factors such as 1) Reasons for location decisions, 2) The objectives of the location decision, 3) Supply-side influences and 4) Demand-side influences must be considered. With the above factors in mind, discuss in detail how your organisation will decide where the facility should be located.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Topic Video
Question

‘Get the location wrong and it can have a significant impact on profits, and or service’.

The location decisions will usually have an effect on the operations costs as well as its ability to serve its customers. The costs of moving an operation can be hugely expensive and the risks of inconveniencing customers very high.

Factors such as 1) Reasons for location decisions, 2) The objectives of the location decision, 3) Supply-side influences and 4) Demand-side influences must be considered.

With the above factors in mind, discuss in detail how your organisation will decide where the facility should be located.

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning