1. What are the advantages of events as marketing vehicles for brands? 2. Are you aware of the experience economy and its implications for event marketing? Explain. 3. List and describe the wide diversity of event types on offer in the contemporary events market? Explain the key differences, advantages and disadvantages of targeted brand association.

1. What are the advantages of events as marketing vehicles for brands? 2. Are you aware of the experience economy and its implications for event marketing? Explain. 3. List and describe the wide diversity of event types on offer in the contemporary events market? Explain the key differences, advantages and disadvantages of targeted brand association.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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