Generate (1) specific example of superior performance that you have seen as a customer, and generate (1) example of poor business practice. Why and how do some companies inspire world-class service, while others fail?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Generate (1) specific example of superior performance that you have seen as a customer, and generate (1) example of poor business practice. Why and how do some companies inspire world-class service, while others fail?

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