From the wines listed in Table 13.11, which are the most profitable and which are the least profitable? Why?

ENGR.ECONOMIC ANALYSIS
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From the wines listed in Table 13.11, which are the
most profitable and which are the least profitable?
Why?

TABLE 13.11 A Sample of Red Wines to Be Sold in One of Le Clubs Upcoming Catalogs
Demand Forecast (bottles)
Retail Price
Appellation
Designation
(€ per bottle)
Mean
Standard Deviation
VDP des Côteaux de L'Ardèche
La Réserve Rouge du Club
3.25
3500
1280
Bordeaux
Réserve du Club
4.50
2900
1080
Minervois
Domaine des Arcades-FID
5.21
4000
1430
Côtes du Ventoux
Gabriel Meffre (6)
5.60
1200
480
Côtes de Bourg
Ch. Florimond
7.20
1300
510
Madiran
Folie de Roi
9.00
12,000
3000
Givry
La Buxynoise
12.90
900
360
Pessac Leognan
Ch. Haut Nouchet
18.90
1300
510
Transcribed Image Text:TABLE 13.11 A Sample of Red Wines to Be Sold in One of Le Clubs Upcoming Catalogs Demand Forecast (bottles) Retail Price Appellation Designation (€ per bottle) Mean Standard Deviation VDP des Côteaux de L'Ardèche La Réserve Rouge du Club 3.25 3500 1280 Bordeaux Réserve du Club 4.50 2900 1080 Minervois Domaine des Arcades-FID 5.21 4000 1430 Côtes du Ventoux Gabriel Meffre (6) 5.60 1200 480 Côtes de Bourg Ch. Florimond 7.20 1300 510 Madiran Folie de Roi 9.00 12,000 3000 Givry La Buxynoise 12.90 900 360 Pessac Leognan Ch. Haut Nouchet 18.90 1300 510
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