For each of the following consumer decisions, what stepsmight marketers take to transform them from a limitedproblem-solving situation for a consumer to a routinizedresponse situation?a. Buying a gym membershipb. Renewing a magazine subscriptionc. Making a haircut appointmentd. Filling a prescription at a pharmacye. Taking the car in for an oil change
For each of the following consumer decisions, what stepsmight marketers take to transform them from a limitedproblem-solving situation for a consumer to a routinizedresponse situation?a. Buying a gym membershipb. Renewing a magazine subscriptionc. Making a haircut appointmentd. Filling a prescription at a pharmacye. Taking the car in for an oil change
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For each of the following consumer decisions, what steps
might marketers take to transform them from a limited
problem-solving situation for a consumer to a routinized
response situation?
a. Buying a gym membership
b. Renewing a magazine subscription
c. Making a haircut appointment
d. Filling a prescription at a pharmacy
e. Taking the car in for an oil change
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