Flora Co sells bunches of fresh flowers which have a limited shelf life so forecasting sales demand is extremely important for maximising profits. Quarter 1 Quarter 1 contains a national holiday and as a result sales of a particular red flower are usually very high. Sales of the red flower will depend on market conditions. After the national holiday there will be no demand for the red flowers and they will be thrown away. Flora Co must decide whether to purchase 250 bunches, 400 bunches or 500 bunches of the red flowers from its supplier for re-sale to its customers. The following payoff table has been produced: Market conditions Poor Good Excellent Expected value Probability 0.20 0.25 0.55 Number of bunches to be bought from supplier 400 250 $2,400 $2,400 $2,400 $2,400 $900 $3,900 $3,900 $3,300 500 ($100) $2,900 $4,900 $3,400
Flora Co sells bunches of fresh flowers which have a limited shelf life so forecasting sales demand is extremely important for maximising profits. Quarter 1 Quarter 1 contains a national holiday and as a result sales of a particular red flower are usually very high. Sales of the red flower will depend on market conditions. After the national holiday there will be no demand for the red flowers and they will be thrown away. Flora Co must decide whether to purchase 250 bunches, 400 bunches or 500 bunches of the red flowers from its supplier for re-sale to its customers. The following payoff table has been produced: Market conditions Poor Good Excellent Expected value Probability 0.20 0.25 0.55 Number of bunches to be bought from supplier 400 250 $2,400 $2,400 $2,400 $2,400 $900 $3,900 $3,900 $3,300 500 ($100) $2,900 $4,900 $3,400
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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