Find the output at which profit is maximized. Find the optimal price that maximizes profit. Determine the optimal sales revenue
Find the output at which profit is maximized. Find the optimal price that maximizes profit. Determine the optimal sales revenue
Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.1SC: Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing...
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Target Ltd produces a single product. The company has employed the services of a statistical firm to develop cost functions that will assist in arriving at the optimal price that will enable the company to maximize profits.
During November 2018, you were provided with the following demand and costs functions for the product:
Demand function: P=60+2Q, where P is the unit selling price and Q is quantity of units in
thousands.
Cost function: TC= 3Q2 - 2Q + 200, where TC is total costs in thousands of dollars.
Required:
- Find the output at which profit is maximized.
- Find the optimal price that maximizes profit.
- Determine the optimal sales revenue
- Calculate the maximum profit
- Briefly outline three (3) factors to be considered when setting
prices for the company’s products.
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