FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
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-Explain why both financial and non-financial measures are required to evaluate and manage a company’s strategy.

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Step 1: Financial Measures & Non-Financial Measures

Financial Measures:

Financial measures, often known as financial ratios, are commonly used to describe the performance of a firm or investment. They can beused to analyse year-over-year performance as well as to compare and set norms for a specific sort of business or investment because  they are simple to compute.

 

Non-Financial Measures:

Quantitative measurements that cannot be stated in monetary units are known as non-financial measures.Non-financial measures include customer happiness, market share, category ownership, and the rate at which new products are adopted.

 

 

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