When writing your lead generation objective, why should you start with your business objective?

Accounting Information Systems
10th Edition
ISBN:9781337619202
Author:Hall, James A.
Publisher:Hall, James A.
Chapter13: Systems Development And Program Change Activities
Section: Chapter Questions
Problem 19RQ: What is operational feasibility and what problems must management address to achieve it?
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When writing your lead generation objective, why should you start with your business objective?

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