
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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a) Explain the principles behind lifecycle costing and briefly state why Fisher in particular should consider these lifecycle principles.
b) Produce the budgeted results for the game 'Stealth' and briefly assess the game's expected performance, taking into account the whole lifecycle of the game.
c) Explain why incremental budgeting is a common method of budgeting and outline the main problems with such an approach.
d) Discuss the extent to which a meaningful

Transcribed Image Text:Fisher designs, develops and sells many PC games. Games have a short lifecycle lasting
around three years only.
Perfomance of the games is measured by reference to the profits made in each of the
expected three years of popularity. Fisher accepts a net profit of 35% of tumover as
reasonable. A rate of contribution (sales price less variable cost) of 75% is also considered
acceptable.
Fisher has a large centralised development department which caries out all the design
work before it passes the completed game to the sales and distribution department to
market and distribute the product
Fisher has developed a brand new game called Stealth and this has the following budgeted
performance figures.
The selling price of Stealth will be a constant £30 per game. Analysis of the costs show that
at a volume of 10,000 units a total cost of £130,000 is expected. However at a volume of
14,000 units a total cost of £150,000 is expected. If volumes exceed 15,000 units the fixed
costs will increase by 50%.
Stealth's budgeted volumes are as follows:
Year 2
16,000 units
Year 3
Year 1
Sales volume
8,000 units
4,000 units
In addition, marketing costs for Stealth will be £60,000 in year one and £40,000 in year two.
Design and development costs are all incurred before the game is launched and has cost
£300,000 for Stealth. These costs are written off to the income statement as incurred (ie
before year 1 above).
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