Explain the picture below. purpose of reverse innovation how it works example

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Explain the picture below.

  • purpose of reverse innovation
  • how it works
  • example 
REVERSE INNOVATION
PURPOSE: Multinationals have traditionally innovated in a rich
country and later sold products in a poor country. Reverse
innovation is doing the opposite. It is currently being applied to
various industries, including healthcare. Essentially, companies
develop products to meet developing countries' needs and
then hope the same idea can later be sold abroad to
consumers in more established countries. It can help connect
developing countries with global markets by increasing cross-
border production and testing marketing viability in a lower-
cost environment."
design and develop offerings to
meet those needs.
Role of the management
accountant: Management
accountants can propose a
reverse innovation approach
as part of a strategic analysis
to develop new pathways
for profitable growth and
innovation." They can also be
instrumental in measuring and
managing the performance of
HOW IT WORKS:
Strengths: Reverse innovation
can drive growth for companies
in a global market where
much growth is occurring in
developing countries. It differs
from other tools (e.g., Blue
Ocean, creating shared value,
and disruptive innovation) by
focusing on designing product
in developed country markets or service offerings specifically
for a developing country
reverse innovation initiatives. •
Reverse innovation is a
process of specifically
designing and developing
offerings to fulfill the
customer needs in a
developing country and, if
successful there, looking for
ways to deploy the offering
EXAMPLE
OF REVERSE
INNOVATION
In 2009, General Electric
(GE) announced a $1,000
handheld electrocardiogram
device and a portable,
personal computer-based
ultrasound machine that
sells for about $15,000
that were both originally
designed and developed for
markets in India and China
where the key factors were
ease-of-use, portability,
and low cost. Later, GE
Successfully deployed these
produ in the U.S. for
ambu
for a second round
of value creation.
where there is a
It differs from
higher likelihood of
a traditional
success.
strategy of
adapting
offerings for
developed
Limitations:
Reverse
innovation
requires the
countries without
additional challenne
specific reference
to the otherwise
34 of 42
and remote
needs of the peopie
rescue environments."
those countries.
an open-ended aporoach to
Transcribed Image Text:REVERSE INNOVATION PURPOSE: Multinationals have traditionally innovated in a rich country and later sold products in a poor country. Reverse innovation is doing the opposite. It is currently being applied to various industries, including healthcare. Essentially, companies develop products to meet developing countries' needs and then hope the same idea can later be sold abroad to consumers in more established countries. It can help connect developing countries with global markets by increasing cross- border production and testing marketing viability in a lower- cost environment." design and develop offerings to meet those needs. Role of the management accountant: Management accountants can propose a reverse innovation approach as part of a strategic analysis to develop new pathways for profitable growth and innovation." They can also be instrumental in measuring and managing the performance of HOW IT WORKS: Strengths: Reverse innovation can drive growth for companies in a global market where much growth is occurring in developing countries. It differs from other tools (e.g., Blue Ocean, creating shared value, and disruptive innovation) by focusing on designing product in developed country markets or service offerings specifically for a developing country reverse innovation initiatives. • Reverse innovation is a process of specifically designing and developing offerings to fulfill the customer needs in a developing country and, if successful there, looking for ways to deploy the offering EXAMPLE OF REVERSE INNOVATION In 2009, General Electric (GE) announced a $1,000 handheld electrocardiogram device and a portable, personal computer-based ultrasound machine that sells for about $15,000 that were both originally designed and developed for markets in India and China where the key factors were ease-of-use, portability, and low cost. Later, GE Successfully deployed these produ in the U.S. for ambu for a second round of value creation. where there is a It differs from higher likelihood of a traditional success. strategy of adapting offerings for developed Limitations: Reverse innovation requires the countries without additional challenne specific reference to the otherwise 34 of 42 and remote needs of the peopie rescue environments." those countries. an open-ended aporoach to
strategy of
adapting
offerings for
developed
designed and developed for
markets in India and China
where the key factors were
ease-of-use, portability,
and low cost. Later, GE
successfully deployed these
products in the U.S. for
ambulances and remote
Limitations:
Reverse
innovation
requires the
additional challenge
countries without
specific reference
of understanding
the specific needs in
developing countries and taking
an open-ended approach to
to the otherwise unmet
rescue environments."
needs of the people in
those countries.
Transcribed Image Text:strategy of adapting offerings for developed designed and developed for markets in India and China where the key factors were ease-of-use, portability, and low cost. Later, GE successfully deployed these products in the U.S. for ambulances and remote Limitations: Reverse innovation requires the additional challenge countries without specific reference of understanding the specific needs in developing countries and taking an open-ended approach to to the otherwise unmet rescue environments." needs of the people in those countries.
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