Explain Hhow does sustainability align with an organization's long-term strategic goals and objectives?

Identify two of the leading companies in the area of sustainability, andexplain why you think each of these companies has chosen to take aleadership role in sustainability.

Situational analysis for keurig coffee machine. Include its strengths, weakness, opportunity, and threat.

Recognizing the growing importance of sustainability, Sonoco, a global leader in sustainable packaging, has established a Corporate Sustainability Council, reporting directly to Harris DeLoach, Jr., the chairman, president, and chief executive officer, who describes the substance of Sonoco’s stra-tegic intent in this way: “By balancing and integrating environmental stewardship, social responsibility and economic performance within our business strategy and culture, Sonoco is becoming more competitive and better prepared to meet the challenges of the future.” According to the company’s 2009 Sustainability Annual Report, “The purpose of the Sonoco Corporate Sustainability Council is to provide oversight, guidance, and direction on social, community and environmental issues that have potential impact on the reputation and long-term economic viability of the Company and our stakeholders.” The Sonoco approach can best be described as a triple bottom line approach, consisting of a company’s…