Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Explain any two computer advances that have aided in improving e-commerce efficiency.
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- What is the impact of information technology in the business world?arrow_forwardWhat are the five business models that have proven successful for e-commerce?arrow_forwardFind a company that has gone beyond e-commerce to build an e-business environment in which to carry out business-related activities and functions utilising information technology and networks. In a few words, describe the company's e-business functions.arrow_forward
- Provide an explanation of why a business would wish to implement information systems.arrow_forwardThanks to new technologies, many common home items can now be linked and managed remotely. How, if at all, do you think the growth of digital information goods and services will affect the amount of time companies spend online? Why?arrow_forwardFind a company that has gone beyond e-commerce to establish an e-business environment for business-related tasks utilizing information technology and networks. Explain the company's e-business.arrow_forward
- What is the meaning of the different types of e-commerce marketplaces?arrow_forwardIntroduce different levels and types of information systems and what benefits they can provide for small and medium-sized enterprises.arrow_forwardHow significant is cloud computing in the e-commerce industry?arrow_forward
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