example of a surface-level characteristic is Multiple Choice parental status. income level. race. work experience. religion.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.6: Behavioral Segmentation
Problem 1LO
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An example of a surface-level characteristic is

Multiple Choice

  • parental status.

  • income level.

  • race.

  • work experience.

  • religion.

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