Ethnocentrism in international business refers to the ________. -study of group ethics and approaches to corporate social responsibility -comparison of the Protestant ethic with other religious views -belief that what works best at home should work best everywhere -ethnic segmentation of marketing programs within countries

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Ethnocentrism in international business refers to the ________.
-study of group ethics and approaches to corporate social responsibility
-comparison of the Protestant ethic with other religious views
-belief that what works best at home should work best everywhere
-ethnic segmentation of marketing programs within countries

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