Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question

Ethnocentrism in international business refers to the ________.
-study of group ethics and approaches to corporate social responsibility
-comparison of the Protestant ethic with other religious views
-belief that what works best at home should work best everywhere
-ethnic segmentation of marketing programs within countries

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