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Ethics RFID tags are extremely useful for retailers, but many consumers have responded negatively to them, even calling them "spy chips." What are the ethical issues that retailers must be aware of when they use these chips? What responsibility do retailers have to educate consumers about how they will use the information con- tained in these chips?

Ethics RFID tags are extremely useful for retailers, but many consumers have responded negatively to them, even calling them "spy chips." What are the ethical issues that retailers must be aware of when they use these chips? What responsibility do retailers have to educate consumers about how they will use the information con- tained in these chips?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ethics RFID tags are extremely useful for retailers, but many consumers have responded negatively to them, even calling them "spy chips." What are the ethical issues that retailers must be aware of when they use these chips? What responsibility do retailers have to educate consumers about how they will use the information con- tained in these chips?
Transcribed Image Text:Ethics RFID tags are extremely useful for retailers, but many consumers have responded negatively to them, even calling them "spy chips." What are the ethical issues that retailers must be aware of when they use these chips? What responsibility do retailers have to educate consumers about how they will use the information con- tained in these chips?
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