Environmental sustainability concerns have grown steadily over the past three decades. Marketers should be aware of three primary trends in the natural​ environment, which include​ ________. Question content area bottom Part 1 A. growing depletion of natural​ resources, climate​ change, and accompanying shortages of raw materials B. growing shortages of raw​ materials, increased​ pollution, and increased government intervention in natural resource management C. increased government​ intervention, increased​ pollution, and the expense associated with sustainability D. climate​ change, increased government intervention in environmental​ regulation, and the accompanying regulations E. increased global pollution especially in​ Asia, climate​ change, and the refusal of foreign governments to address it

What type of customers do business marketers NOT serve? a) institutions and nonprofits b) producers c) resellers and wholesalers d) governments  e) private consumers

Explain,how marketing affects the decisions consumers make. Explain the role of marketing  and how awareness can change the minds of consumers when buying products or services.  Identify two or three examples of personal and professional marketing.

In addition to the environment and the marketplace, the three-pronged approach of socially responsible marketing focuses on ________.   Question options:   social investing   political action   employee well-being   the community   results-focused investments

• Read the handout and answer the questions in each section • As you read this, consider a recent purchase (over £100) - to what extent did the following characteristics influence your decision to buy this particular product/service brand? Characteristics Affecting Buyer Behavior 1. Cultural Factors • Culture is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions. Culture tends to point to groups in a large geographic area. • Subcultures are groups of people within a culture with shared value systems based on common life experiences and situations.eg: political groups, sexual orientation. Other examples of sub-cultures - bikers, goths, hipsters. gamers • Social classes are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. Measured as a combination of occupation, income, education, wealth, and other variables. How do today's marketers…

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Consumer advocates criticize marketers’ reliance on segmentation because segmentation analyses utilize personal data and represent an abuse of personal privacy. Considering both your concerns as an individual and the value of this data for marketing, where do you stand on this issue? Discuss your position and propose guidelines marketers could use to benefit from segmentation analyses while protecting and respecting consumer privacy

Ethics Some marketers attempt to disguise themselvesas market researchers who want to ask you questionswhen their real intent is to sell something to the consumer. What is the impact of this practice on legitimateresearchers? What do you think might be done aboutthis practice?

What recommendations would you suggest to your Athletic Director at Big State University to address any disparity in participation opportunities? Justify your recommendations -- why should the AD follow your advice -- what legal and business advantages will be obtained?