ed boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's value cure. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 5. 4 6 5 6. 5 4. 6 Jse a = 0.05 to test for a significant difference in perception among the three groups. npute the values identified below (to 2 decimals, if necessary). m of Squares, Treatment m of Squares, Error ean Squares, Treatment ean Squares, Error culate the value of the test statistic (to 2 decimals). ep-value is less than 0.01 at is your conclusion? nclude the mean perception scores for the three groups are not all the same Jsing a = 0.05, determine where differences between the mean perception scores occur. culate Fisher's LSD value (to 2 decimals). t whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Absolute Value fference (to 1 decimal) Conclusion 0.5 No significant difference v Significant difference Significant difference

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Types of Bias

Statistics is the study of data collection, organization, analysis, interpretation, and presentation. Statistical bias is a characteristic of a statistical technique or its findings in which the expected value deviates from the actual root quantitative parameter being estimated. According to the actual definition of bias, it refers to the tendency of a statistic to overestimate or underestimate a parameter.