Each one of the following is a principle of conscious marketing, except O Understanding that decisions are ethically based O The presence of conscious leadership to create a corporate culture O Fighting for ethical business laws Recognition of marketingÕs greater purpose (not just about profit)
Q: Why personal selling is the most expensive method?
A: Promotional tools are implemented to grow awareness about the products and services of the…
Q: Discuss the importance of brand, and why it is important for both customers and business firm?
A: Marketing performs all activities which is required to contribute into product awareness and…
Q: What kinds of changes can we expect to see in our society as a result of the ever-increasing usage…
A: The majority of individuals have positive feelings towards cell phones. The great majority of people…
Q: Define international marketing
A: The world continues to feel smaller and smaller as technology advances in communication,…
Q: What are the disadvantages of using personal selling?
A: Marketing is a vast area including various fields like personal sales, digital marketing, Branding,…
Q: Explain the benefits of competitive advantage?
A: Acompany is an entity which will create value for customers and shareholders. The shareholders will…
Q: What are the benefits of the joint venture?
A: Licensing and joint ventures provide excellent opportunities to a company to cultivate the benefits…
Q: Describe the types of consumer decision making and the level of involvement
A: Customer will purchase a product for solving his problems. He will find various alternatives in the…
Q: How has the Internet facilitated the organizationalbuying process?
A: The Internet has changed how associations direct their errands. Due to its assistance, the global…
Q: Why is it problematic for a company to have a wide variety of different information systems to…
A: It's difficult for a company to choose appropriate information system for itself from the wide…
Q: Describe the North American Industry Classification System and how it can be used to identify…
A: A business market can be denoted as the market in which both the sellers and purchasers are business…
Q: How often do you think should a company engage in
A: In comparison to the past, today's market is more dynamic, it is always changing due to the vast…
Q: What is the benefits of the Uruguay Round?
A: The General Agreement on Tariffs and Trade (GATT) is the agreement that encompasses multilateral…
Q: Draw a Venn diagram of two social networking and make a list of their features and their interfaces.…
A: Every social media has their individual features and benefits. The users needs to understand each…
Q: Provide an example of a company's Matrix of Corporate Social Responsibility
A: The matrix of Corporate Social Responsibility comprises of four quadrants. Each quadrant has…
Q: Identify the major segmentation variables.
A: Market segmentation is a technique used by marketers to determine where consumers are most…
Q: What is contract manufacturing?
A: Manufacturers obtain raw materials from the dealers. They then perform the different production…
Q: What is the role of the channel intermediaries internationally?Where is value created beyond the…
A: Every company will create goods and services but will require to transfer them to consumers.…
Q: What are the activities or materials that a sales promotion consists?
A: Sales promotion is an irreplaceable element of the marketing mix. It is a marketing strategy in…
Q: Describe the arguments for and against social responsibility.
A: Individuals are made responsible for completing their civic duties under social responsibility, and…
Q: Identify the types of consumer buying decisions and discuss the significance of consumer…
A: Consumer will create value for company in terms of profits. They will have needs which can be solved…
Q: What is the buyer really buying? What would be some core benefits that we get when we buy an Apple…
A: Core benefit is a marketing term that conveys the basic requirement of the customer that he or she…
Q: Why are integrated marketing communications being increasingly accepted?
A: Marketing is based on mixed elements of product, price, place and promotion for developing effective…
Q: I talk about the need to accept some discomfort. What can lead teams or companies to prefer…
A: Teams prefer to be comfortable with marketing ideas because they have stuck in a routine. It's all…
Q: Describe the elements of the marketing mix
A: Marketing mix refers to the set of marketing tools which a marketer uses to promote its brand or…
Q: How do charts, graphs, tables, and other ‘visuals’ create value for You (as the sender) and Value…
A: Charts or Graphs or Tables - These are the pictorial representations of numerical or non-numerical…
Q: Identify and understand the social factors that affect consumer buying decisions.
A: Consumer buying decision implies entire procedure which make them to land on the most suitable and…
Q: 3. Michael Porter establishes three positioning strategies (also known as generic) that companies…
A: The three positioning strategies, also known as generic strategies, can be applied to products or…
Q: briefly explain the sources which you shouldn’t ignore as sources to know about grievances of your…
A: A grievance is a feeling of being treated unfairly at work. It might occur as a result of job…
Q: What is implementation?
A: To deal with the new challenges and business concerns, organizations need to monitor, assess, and…
Q: Discuss the importance of understanding the marketplace and customers’ needs.
A:
Q: Define strategic business units (SBUs).
A: Strategic planning provides a direction to the organization. Managers formulate a strategic plan for…
Q: What is the rfm model.
A: RFM Model is used in Modern customer relationship management. It means Recency, Frequency and…
Q: Define empowerment?
A: Empowerment has various advantages. It gives employees a sense of ownership, which allows them to…
Q: What are the commonly used methods of businessbuying?
A: Understanding the consumer decision-making process is critical for any business, but eCommerce…
Q: What is an undifferentiated strategy? Under what conditions is it most useful? Describe a present…
A: All customers expect high product value and uniqueness in the products that they purchase. Companies…
Q: Discuss corporate social responsibility
A: Any organization's full acts toward society that benefit society as a whole are referred to as…
Q: What is missionary salesperson?
A: Personal selling gives marketers the basis for establishing relationships and personalization…
Q: Which of the following would be a disadvantage of extending a brand into too many product…
A: Branding is an integral part of marketing. It helps in creating a positive attitude in the minds of…
Q: Differences in customs, governmental regulations, and the cost of living are examples of (A) Global…
A: Integrated business strategies - These are the key business tactics that play a critical role in the…
Q: What are the benefits of a multi-domestic strategy?
A: A multi-domestic strategy is considered highly responsive to local needs and less integrated with…
Q: Explain the consumer’s postpurchase evaluation process.
A: Consumer's postpurchase evaluation process refers to after sales analysis of customers feedbacks…
Q: Which is not necessary when using bar codes in supermarkets? (A) Price on the shelf (B) Price on…
A: Barcode or barcode is a way to represent data in a visual, machine-readable way. Initially, barcodes…
Q: Convincing new customers to try your product for the first time is a lot less expensive than getting…
A: A company can stand in the long run only when it has the capacity to retain their customers. A…
Q: Discuss the preparations required for the negotiation of a one year contract with major material…
A: Below are the major factors to consider in partnering with key suppliers: Objective and Goals: Let…
Q: What is global marketing standardization?
A: Planning, creating, and marketing products and services in the international market can be widely…
Q: . List several characteristics that differentiatetransactions involving business customers…
A: Sellers and buyers are important in market and for any business firm. Firm produces goods and sells…
Q: What is the role of inside order takers?
A: Every business and marketer wants to attain a favorable position in the market. After effective…
Q: What are family influences, and how do they affect buying behavior?
A: Consumer behavior gives an explanation behavior why customers behave in a particular manner while…
Q: What are the major stages in the consumer buying decision process? Are all these stages used in all…
A: The Consumer buying decision process helps to know consumers complete their purchasing journey from…
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- Kimberly says that shee needs to hold a Code of Ethics workshop for her team. What is a Code of Ethics? Multiple Choice 1. an internal process for promoting ethical and legal behavior 2. an internal incentive program for boosting sales 3. a marketing plan to launch a company into new technologies 4. a point of sale system13. What is the term given to the groups, individuals, and organizations that are directly affected by the practices of an organization? A) Primary agents of interest B) Social auditors C) Competitors D) Organizational stakeholders 14. The Chinese government controls all factors of production, the Chinese government has which type of economic systems? A) Capitalism B) Socialism C) Market D) CommunismEthical businesses require employees to:a.) Have a mutual dedication to company goalsb.) Have diversifying views on ethicsc.) Perform acts that demonstrate a high degree of moralityd.) Approach sales from a holistic approach
- You are the Marketing Director of a B2B Organisational Marketing company of your choice. You have received a directive from the CEO of your company that, due to the proposed entry of a major international competitor into the sector in the next 12 months, you must develop short-term tactical interventions to take more control of your product, pricing, distribution and communication strategies used, in light of this major competitor. Given this directive, and your research and industry analysis, you feel empowered to undertake this exercise. You have written to the CEO advising him of your intention to prepare the following on behalf of the company: 1-Year Tactical B2B Marketing Implementation Plan (2024-2025) inclusive of a Monitoring & Evaluation Plan to the Board of Directors. Utilising the 1-Year Marketing Implementation Framework and Monitoring & Implementation provided (attached), you will create a 1-Year Tactical Marketing Implementation Plan of no more than 2,500…Massam works for a company that is having a hard time competing in the market. Massam really wants to stand out within his organization to further his career in marketing. Which strategy should Massam pursue to better understand the external environment around his company? O Massam should study and analyze the competition to understand how his company differs from everyone else so that he can pinpoint the fallout of his company. O b. Massam should study and analyze the technological environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company. O Massam should study and analyze the consumer to understand how his company differs from everyone else so that he can pinpoint the fallout of his company Od. Massam should study and analyze the social environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his companyMarketing Management. What kind of weightage should be given to organization, customers and society? Marketing should be carried out on well-thought-out philosophy of efficient, effective and socially responsible marketing. Explain…give logics and examples to support your answer
- Carefully explain the concept of Marketing in your words and briefly describe the universal functions associated with marketing. a). Identify and briefly explain the five major parts of the environment of marketing. (b). Identify and carefully describe the controllable factors and the uncontrollable factors of the environment of marketing. (Note: Please make sure that you identify and explain the controllable factors of top management, the controllable factors of marketing, and the uncontrollable factors of the external environment.)Which marketing orientation would be suitable for a business environment that lacks competition? O A. sales orientation OB. societal marketing orientation. O C. market orientation O D. profitability orientation O E. production orientationKindly google a company that does community work. The company might have their Foundation, Association or inernal department specifically cater to help the society improve their well being. a) What is the name of the company and their sub group that provide the community work? b) What are the social activities that they are involved with? Please expain c) How does these activites help the well being of the:- a society ? b. company ? c. government ?
- A company’s marketing environment consists of actors and forces outside the company that affect marketing management’s ability to develop and keep successful transactions with its target customers. The environment today is changing very quickly, and it is difficult to predict what the future will bring. It is important therefor to monitor the market environment and, if necessary, change the marketing plan to meet new opportunities or threats. It is dangerous for the life of the company to ignore what is going on in the environment. (i). Identify the two main forces and explain how each affects companies marketing efforts to survive in business environment.Apple and Samsung sell similar products to the same market segments (i.e., to the same type customers). In terms of this analogy, which environmental factor appears to be most in play? A The economic environment The legal and regulatory environment C The competitive environment D The social/cultural environment BEssay : Discuss how environmental factors affect marketing activities. Essay: Describe the factors involved in consumer decision making. Essay: Segment markets and develop the profile of a target market.
