Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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During the
understand the team mentality.
step of sales plan implementation, Cascade Maverik looks for individuals that are self-motivated, have a positive attitude, and
Multiple Choice
motivation and compensation
performance
recruitment and selection
presentation
training
expand button
Transcribed Image Text:During the understand the team mentality. step of sales plan implementation, Cascade Maverik looks for individuals that are self-motivated, have a positive attitude, and Multiple Choice motivation and compensation performance recruitment and selection presentation training
The disadvantage of product sales organization is
Multiple Choice
it increases the number of salespersons in the salesforce since most product sales organizations are based around standard rebuys.
there is a larger cost for sales since this method is chosen for products that inherently have little or no product variation.
it significantly maximizes travel time, expenses, and duplication of selling effort from one territory to another.
it increases the requirement for more sales managers since the salesforce is paid strictly on commission, which acts as a significant self-
motivator.
it produces high administration costs and duplication of selling effort because two company salespeople may call on the same customer.
expand button
Transcribed Image Text:The disadvantage of product sales organization is Multiple Choice it increases the number of salespersons in the salesforce since most product sales organizations are based around standard rebuys. there is a larger cost for sales since this method is chosen for products that inherently have little or no product variation. it significantly maximizes travel time, expenses, and duplication of selling effort from one territory to another. it increases the requirement for more sales managers since the salesforce is paid strictly on commission, which acts as a significant self- motivator. it produces high administration costs and duplication of selling effort because two company salespeople may call on the same customer.
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