During planning, future dimension refers to Select one: a. The goals that must be accomplished in future b. What the business must determine what it wants to achieve by a specific date in the future. c. The goals that have been achieved in the past. d. The goals that determine the actions that are necessary, or the way in which they must be accomplished.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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During planning, future dimension refers to
Select one:
a. The goals that must be accomplished in future
b. What the business must determine what it wants to achieve by a specific date in the future.
c. The goals that have been achieved in the past.
d. The goals that determine the actions that are necessary, or the way in which they must be accomplished.
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