Dominic Builders would like to earn a profit of 14% of the variable cost of each home homes are "cookie-cutter," with any upgrades added by the buyer after the sale. Domitie Dominic Builders builds starter tract homes in the fast-growing subuta, E8-19A Pricing decisions givel Builders' costs per developed sublot are as follows: $ 52,000 $122,000 Land.. $ 6,000 $ 3,00 Construction. Landscaping. Variable marketing costs. sale. Similar homes offered by competing builders sell for $202,000 each, Requirements 1. Which approach to pricing should Dominic Builders emphasize? Why? 2. Will Dominic Builders be able to achieve its target profit levels? Show your

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter14: Capital Structure Management In Practice
Section14.A: Breakeven Analysis
Problem 5P
icon
Related questions
Question
Dominic Builders builds starter tract homes in the fast-growing subuta
homes are "cookie-cutter," with any upgrades added by the buyer after the sale. Domitie.
Dominic Builders would like to earn a profit of 14% of the variable cost of each home
on its variable cos
conditions?
Builders' costs per developed sublot are as follows:
$ 52,000
$122,000
Land.
Construction.
Landscaping.
Variable marketing costs.
$ 6,000
$ 3,000
sale. Similar homes offered by competing builders sell for $202,000 each.
Requirements
1. Which approach to pricing should Dominic Builders emphasize? Why?
2. Will Dominic Builders be able to achieve its target profit levels? Show your
computations.
3. Bathrooms and kitchens are typically the most important selling features of a
home. Dominic Builders could differentiate the homes by upgrading bathrooms
and kitchens. The upgrades would cost $20,000 per home but would enable the
company to increase the selling prices by $35,000 per home (in general, kitchen and
bathroom upgrades typically add at least 150% of their cost to the value of
any home). If Dominic Builders upgrades, what will the new cost-plus price per
home be? Should the company differentiate its product in this manner? Show your
analysis.
Transcribed Image Text:Dominic Builders builds starter tract homes in the fast-growing subuta homes are "cookie-cutter," with any upgrades added by the buyer after the sale. Domitie. Dominic Builders would like to earn a profit of 14% of the variable cost of each home on its variable cos conditions? Builders' costs per developed sublot are as follows: $ 52,000 $122,000 Land. Construction. Landscaping. Variable marketing costs. $ 6,000 $ 3,000 sale. Similar homes offered by competing builders sell for $202,000 each. Requirements 1. Which approach to pricing should Dominic Builders emphasize? Why? 2. Will Dominic Builders be able to achieve its target profit levels? Show your computations. 3. Bathrooms and kitchens are typically the most important selling features of a home. Dominic Builders could differentiate the homes by upgrading bathrooms and kitchens. The upgrades would cost $20,000 per home but would enable the company to increase the selling prices by $35,000 per home (in general, kitchen and bathroom upgrades typically add at least 150% of their cost to the value of any home). If Dominic Builders upgrades, what will the new cost-plus price per home be? Should the company differentiate its product in this manner? Show your analysis.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps with 2 images

Blurred answer
Knowledge Booster
Capital Budgeting
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, accounting and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
EBK CONTEMPORARY FINANCIAL MANAGEMENT
EBK CONTEMPORARY FINANCIAL MANAGEMENT
Finance
ISBN:
9781337514835
Author:
MOYER
Publisher:
CENGAGE LEARNING - CONSIGNMENT
Cornerstones of Cost Management (Cornerstones Ser…
Cornerstones of Cost Management (Cornerstones Ser…
Accounting
ISBN:
9781305970663
Author:
Don R. Hansen, Maryanne M. Mowen
Publisher:
Cengage Learning