how has kellogg's improved their process, and what steps they have taken towards sustainable efforts,

Carry out an industry analysis, of the UK fast food industry, using Porter’s 5-Forces framework and critically discuss the limitations the framework imposes

Why is it critical to achieve lasting or sustainable competitive advantage?  What happens when a firm's competitive advantage is not sustainable?  Can physical product advantages, technology advantages or cost of manufacturing efficiencies be a source of competitive advantage?  Sustainable competitive advantage?

1. Consider Coca-Cola's product life cycle 2. Identify each of the stages of the cycle. 3. Describe an example of Coke's competition at each stage in the cycle. 4. Has Coke's and it's competitors's product life cycle been extended? Give an example