Do research on the Web to learn more about Apple’s decision to withdraw from the EPEAT program and why it later reversed that decision. Write a one-page report summarizing your findings.
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Do research on the Web to learn more about Apple’s decision to withdraw from the EPEAT program and why it later reversed that decision. Write a one-page report summarizing your findings.
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- A company’s marketing environment consists of actors and forces outside the company that affect marketing management’s ability to develop and keep successful transactions with its target customers. The environment today is changing very quickly, and it is difficult to predict what the future will bring. It is important therefor to monitor the market environment and, if necessary, change the marketing plan to meet new opportunities or threats. It is dangerous for the life of the company to ignore what is going on in the environment. (i). Identify the two main forces and explain how each affects companies marketing efforts to survive in business environment.Add more to this paragraph Amazon Business's economic impact on businesses is notable. Through Amazon Business, small and medium-sized businesses have access to a vast customer base, which can help them expand their market reach. Economically, Amazon has played a significant role in shaping the e-commerce industry and has contributed to economic growth.Additionally, Amazon offers competitive prices and excellent customer service, which can help businesses save costs and improve their efficiency. However, Amazon's dominance in the e-commerce sector has led to the displacement of traditional retailers, affecting their economic viability. This has led to concerns about the concentration of market power and the potential negative impact on small businesses, which could negatively affect the economic pillar of sustainability. Additionally there are also concerns about Amazon's market monopolisation and the impact this may have on smaller businesses. Therefore, responsible management…Read the scenario and answer the questions in this section. Managers of Best Buy had just implemented an e-commerce platform to expand their business in terms of customer base. Best Buy is a clothing retail store that offers value for money on clothing items for the family. Based on this, complete the tasks that follow. Elaborate on the e-commerce model adopted by Best Buy and further explain ANY FOUR (4) benefits of the e-commerce model to the retail company.
- Conduct research to find a “Most Admired Companies” Fortune article from the 1980s or early 1990s and compare that list to the latest list. Determine which companies are no longer listed in the top 20 and select one of these companies to investigate why it is no longer on the list. Summarize your findings.Find out why Apple made the decision to discontinue registering its products with EPEAT and then reversed that decision later on. Make a report that is just one page long and summarises your findings.Select an e-commerce company. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses, and what its market strategy appears to be. Also try to locate information about the company’s management team and organizational structure.
- Nestle Water Multinational Company has just hired you to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in Punjab, Pakistan. The company desires to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. To do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of what you perceive to be a marketing network for Nestle Water?The online auction company eBay is discussed at length in the chapter. Using the Internet, research eBay’s competitors. Select one such competitor and write one or two paragraphs on how this company distinguishes itself from eBay.The pandemic has altered the business landscape considerably. Consumer behaviour and needs haveevolved and markets have been disrupted and new markets and competitors have emerged.Your CEO has tasked you to analyse the competitive environment of the industry that yourorganization is operating in. Using an appropriate tool, analyse the attractiveness of the industry thatyour company is operating.
- Take some time to explore Alibaba.com and check out a few of the free product samples that are readily accessible. When comparing making a purchase on Alibaba.com to making a purchase on Amazon.com, what are some of the logistical considerations that differ?You have just been hired by Nestle Water Multinational Company to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in the Punjab Pakistan. The company’s desire is to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. In order to do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of a what you perceive to be a marketing network for Nestle Water?You are the Marketing Director of a multinational company. As part of your job, you have been asked to introduce a new bike brand in the UAE market. Therefore, you have to start with an analysis of the impact of the macro environment. Choose ANY 3 macro environmental forces and explain how these forces could affect the success of the new bike brand. answer should be 1 page long min.