Distinguish the role of online analytical processing (OLAP) in descriptive analytics.

Q: Explore the role of data virtualization in creating a unified view of customer data for personalized…

A: Data virtualization is the practice of creating a logical view of data from multiple sources,…

Q: Discuss the main sources of secondary data.

A: The information which is collected in the process of operations which holds a purpose and relevancy…

Q: What is data mining, and how does it relate to data warehousing for decision support?

A: Data mining is a process of discovering meaningful patterns, trends, and insights from large…

Q: The purpose of a problem statement, and how to identify a research problem in addition to the Basic…

A: There are global organizations. The organizations are working upon their weaker areas so that they…

Q: Explain the concept of data granularity and its significance in data warehousing.

A: Within the context of data warehousing, data granularity pertains to the degree of specificity or…

Q: Outline the most important uses of computer technology in marketing research. Important uses of…

A: Marketing involves customer identification as well as selling goods or services to that customer…

Q: Discuss the role of CRM in data-driven marketing.

A: Customer relationship management (CRM) systems play a crucial role in data-driven marketing by…

Q: Describe the role of a data dictionary in data warehousing.

A: A data dictionary is crucial in the domain of data warehousing, where immense amounts of data from…

Q: Discuss how analytical CRM helps in customer segmentation and predictive analytics.

A: Customer relationship management (CRM) uses data analysis and statistical techniques to provide…

Q: Explore the role of predictive analytics in CRM for anticipating customer behaviors and trends.

A: Predictive analytics in CRM is a powerful tool that leverages data, statistical algorithms, and…

Q: What role does data analysis play in interpreting and deriving insights from marketing research…

A: Marketing research is the process of acquiring important information about a company's customer…

Q: Please read the following mini-case on Research Design at LSPMA. Why do political organizations…

A: In the realm of political organizations and their quest to understand and connect with constituents,…

Q: Syndicated sources collect data for marketing r

A: TRUE Syndicated sources collect data for marketing research problems specific to individual clients.…

Q: Descriptive analytics must clarify OLAF's purpose.

A: True. Analytics is a subfield of analysis that focuses on looking at past data to find patterns,…

Q: What guidelines are available for deciding on the length of a questionnaire in mobile marketing…

A: A marketing research can be defined as a research which is done with an objective of collecting…

Q: Differentiate between the following as used in the business research methodsa) Open ended and close…

A: The objective of this question is to understand the differences between open-ended and close-ended…

Q: example of  an intriging introduction for a strategic marketing report with emphasises to…

A: Situational analysis is the process that is concerned with the evaluation of the internal and the…

Q: What techniques can marketers use to gather data inexploratory research? How is this type of data…

A: Exploratory research refers to those kinds of research in which a particular problem is…

Q: Define business analytics (BA)

A: Business Analytics (BA) is defined as the study of data and the statistical and operations analysis,…

Q: What is the best sampling technique to use  when conducting a research on the impact of online…

A: The act of purchasing goods and services from online retailers is known as "online…

Q: What is the significance of "data granularity" in data warehousing, and how does it impact the…

A: The total amount of detail at which data is kept and analyzed is referred to as data granularity. It…

Q: Summarize the differences between secondary data and primary data

A: Data is becoming more widely accessible to academics worldwide it is crucial for a researcher to…

Q: Discuss the concept of data granularity and its significance in data warehousing.

A: Data Warehousing is derived from two terms which are data and warehousing. Data means raw data which…

Q: Discuss Quantitative data collection methods and TWO main sources of such data

A: Customers are the king of market. The data provided by them can be used to study the needs, wants,…

Q: Define and explain the importance of indexing in data warehousing.

A: In data warehousing, indexing is the process of developing data structures that allow for faster…

Q: which framework theory involved in research methods is best suited for the topic " The impact of…

A: Please find the answer below.SOCIAL MEDIA MARKETING:Social media marketing (SMM) is the practice of…

Q: Describe the process of data denormalization in the context of data warehousing and analytics,…

A: Denormalization is a method of data structure optimization for reporting and querying purposes,…

Q: Explain the role of secondary data in gaining customer insights.

A: Secondary Data Secondary data is a kind of data which has already been collected by the primary…

Q: Based on the AMA's definition of marketing research, which of the following is not one of the uses…

A: Marketing is the main thing which helps your business to grow. Suppose you have a solid plan, you…

Q: How has the market for database management systems (DBMS) been impacted by NoSQL?

A: System software for generating and managing databases is known as a database management system…

Q: Discuss the four major categories of scales that are used in market research and provide an example…

A: Four major categories of scales in market research are: Nominal Scale: It is a size of estimation…

Q: Describe the role of data analytics in CRM and its impact on customer relationship management.

A: Customer Relationship Management (CRM) is an extensive technique and set of practices that…

Q: Briefly explain two types of observer roles in research data collection.

A: The objective of this question is to understand the two types of observer roles in research data…

Q: Define the term information search?

A: Facts and figures collected from the market are called Data. There are different types of data…

Q: Distinguish between primary and secondary datasources.

A: We can conclude that data, whether primary or secondary, remains data. What distinguishes it from…

Q: Classify the four (4) types of observation collection methods used in research

A: The observational method is a primary research method in which the researcher does not makes…

Q: What is the role of OLAP (Online Analytical Processing) in data warehousing? How does it enable…

A: Please find the answer below.OLAP (Online Analytical Processing) :- OLAP is a computer-based data…

Q: How does data warehousing contribute to decision support systems (DSS) and business analytics?

A: A data warehouse as the name suggests is a repositary in an organization where all the data is…

Q: Describe a marketing research problem in which both survey and observation methods could be used for…

A: Marketing or market research is the process through identification of the any issues due to…

Q: Describe an example in which marketing research could cause harm to participants.

A: Marketing research is largely about determining the needs of customers and satisfying them as…

Q: Evaluate the role of social media and sentiment analysis in CRM for understanding customer…

A: Social media and sentiment analysis play a significant role in Customer Relationship Management…

Q: Elaborate on the role of surrogate keys in data warehousing.

A: In data warehousing, surrogate keys play a vital role in ensuring efficient and effective data…