Distinguish the role of online analytical processing (OLAP) in descriptive analytics.

Explain the concept of CRM analytics and its role in extracting actionable insights from customer data.

A bias which may be present with trade association data is: O Faulty questionnaire design O Small sample sizes O Poor data analysis O The economic or political agenda of the association

2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.

From a managerial perspective, which is NOT one of the important functions of marketing research:     Causal Function     Predictive Function     Diagnostic Function     Descriptive Function     Creative Function

Discuss the role of data analytics in CRM and how it helps in understanding customer behavior.

Describe the concept of eye-tracking technology as an input device. What are its potential applications in fields like market research and accessibility?

Build a Marketing Analytics Toolkit with Cluster Analysis, Choice Models, Conjoint Models and Market Response Models

Explain the concept of data warehousing and its role in consolidating data from multiple sources for analytical purposes.

How does data preprocessing contribute to improving customer segmentation and marketing strategies in e-commerce?