Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Discuss the uses of observations, questionnaires,
panels, experiments, and newer data collection methods
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- Explore the ethical considerations and data privacy issues associated with collecting and using customer data in CRM.arrow_forwardCompare the advantages and disadvantages of the following methods of collecting data: Observation , Interview, Questionnaire .arrow_forwardA hospital specializing in the care of patients with various forms of heart disease is attempting to determine the cause of readmission of its patients. Should it rely of the results of general studies such as those described here or should it gather its own data, perform an analysis and draw its own conclusions ? Support your recommendation .arrow_forward
- After developing a customer satisfaction survey for a local food service operation, what data you are hoping to collect and what you will do with the data if it were collected. A paragraph on what information you hope to gather (as questions should reflect this) and what you would do with the data if it had been collected.arrow_forwardIs a knowledge of statistics required to use business intelligence (BI) tools? In what way would this be useful?arrow_forwardExplain the term data analysis and give Two real life examples of using it .arrow_forward
- List some practical difficulties involved in getting accurate results from a mailed survey.arrow_forwardDesign a customer satisfaction questionnaire for an exclusive Paediatric hospital.arrow_forwardReview the features of the program you chose and then state the ways the program could be useful in statistical analysis?arrow_forward
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