Discuss the significance of search, experience, and credence attributes for the communication strategy of a service provider. Assume that the objective of the communications strategy is to attract new customers

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter16: Managerial Communication
Section: Chapter Questions
Problem 5CTQ: Respond in writing to the issues presented in this case by preparing two documents: a communication...
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Discuss the significance of search, experience, and credence attributes for the communication strategy of a service provider. Assume that the objective of the communications strategy is to attract new customers.

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