Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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1. Successful communication relies on a positive relationship between sender and
receiver. Establishing your credibility and projecting your company’s image are two
vital steps in building and fostering positive business relationships. Elaborate FIVE (5)
characteristics in order to build, maintain, or repair your credibility, with audiences.
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