Discuss the integration of CRM with other business systems, such as Enterprise Resource Planning (ERP) and Marketing Automation. What are the benefits of such integrations?

MIS
9th Edition
ISBN:9781337681919
Author:BIDGOLI
Publisher:BIDGOLI
Chapter10: Building Successful Information Systems
Section: Chapter Questions
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Discuss the integration of CRM with other business systems, such as Enterprise Resource Planning (ERP) and Marketing Automation. What are the benefits of such integrations?

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